Cardi International rockets to the top of formal wear suppliers
This week, Cardi International announced the launch of their new tuxedos, supporting all size buyers by offering a sample pack which includes seven new style coats and three pants. The tuxedos join the accessories, creating a package that will be difficult, if not impossible to beat.
Modestly priced, Cardi told EFN they have committed millions of dollars in inventory to match the scope of their accessory launch that began in July of 2006.
“We’re pleased with the response we’re getting already,” said Chris Cardi today. Cardi told EFN a significant amount of inquires and shipment of samples began immediately after an EFN article announcing the move this week.
Since Cardi’s launch in 2006, success was almost instant. With no traditional form of selling, the Internet based company has continued to grow without the help of a sales force. The company’s focus remains online, offering venerable designs and an intricate system of marketing formal wear products that bypasses all the usual methods.
Cardi’s growth and main target has been a vast majority of moderate to smaller accounts and has all but snubbed larger buyers that cannot buy their way into controlling them. The policy since day one has been Cash On Delivery, shying away from credit terms that have been the down fall of many of the businesses’ suppliers and bankrupted Lord West, has hampered Fabian Couture and reportedly still holds After Six at bay.
Samples and testing have scored well in over a year’s use in local Philadelphia shops that helped to develop the products and have reportedly been using them very effectively and under the radar.
EFN sources say Cardi could be at the verge of several other announcements in the near future to further capture a greater portion of formal wear buyer’s budgets. The news has updated Cardi’s very favorable STRONG BUY status with today’s date.
Posted on E-Formal News, 2-13-2009